Pre-production plays a huge role in any motion project. It is the necessary step (and step with most work to do) that compiles the necessary information for both parties involved-- crew and client. Since most of the work is done pre-production, it can help keep a tidy outline that keeps your project organized and running smoothly. Here is a list from a blog post we stumbled upon that nicely highlights the vital steps in video making:

Brainstorming
Research-Primary-Secondary
Proposal-Pitch(Synopsis)
Production Schedule
Budget
Storyboard
Location Recce -Risk Assessment
Contingency Plan -Back Up Plan
Shooting Schedule
Call Sheets
Production-Film Shoot -Shot Blog
Offline Edit -Rough Cut
Watch-Review=Online Edit

source | https://lukejames7.wordpress.com/unit-1/unit1-why-is-pre-production-so-important/

Video testimonials are key to successful marketing for your brand. The majority of audiences are visual learners and nothing is more reassuring than real facts, real experiences, and real interaction from your patients/clients/customers. For the healthcare market, this is an example of a patient testimonial Savvy produced for The Spine Institute of North America:

"You must have lots of great feedback from your clients and customers, raving about your products and services. Maybe they’ve provided you with case studies and quotes which you already share with other prospective customers. A great way to make this testimonial even more compelling is to film it. You can do a simple piece to camera where your clients answer questions about how your product or service helped them. You can also use text or animation to give important information and data about exactly what benefits your brand bought them. These testimonials can then sit on your website, ideally above the fold on a key landing page to help persuade viewers of your credentials. You can also use them in sales pitches and marketing emails."

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Pre-Production Steps to Help Your Video Project Run Smoothly

Testimonial Videos