Video Integration in Digital Marketing Part 2

Second half of Savvy’s two-part blog series about how video integration in marketing enhances companies marketing effectiveness and why video is needed now more than ever to promote a brand or product. Here are the second five reasons why a company should invest in video content. These are the last five reasons why Savvy believes it is imperative to integrate video content into digital marketing such as social media and blog posts. When looking to higher a production company/ video experts, consider Savvy Production; Savvy has expertise in every aspect in production from script writing to editing.

6. Stronger Customer Attention

With customers limited attention spans, creative marketing strategies are tricky than ever. The goal is to capture and keep the audience's attention. Some people may say there is a “content overload” these days, which may be true, so it's up to the marketer to take the audience's attention from another piece of content onto your own and video can do just that. Video is currently the most effective technology and strategy to convey a message is this fast-paced and technology driven era.

7. More Video- Favored Technology

With the increase consumption of video and the resulting rise in production, it’s no wonder social media sites like Facebook or Instagram have begun integrating auto-play in their video based content. Meaning, as you scroll through your newsfeed and come across a post with video, it will start to play without any prompt from the user. A moving image is proven to catch the attention of a viewer more so than a still image. It’s hard to argue that a status update or a link to a website will catch the viewers attention like a video will. When posting video content on your website, social media page or in an email campaign, consider enabling “auto-play”.

8. Higher Retention Rates

These days people's attention spans are shorter and shorter; unlike text-based content, 65% of viewers watch three fourths of videos. If you can manage to get the point of your message across in the first half of your video, the viewer is more likely to retain your marketing message.

9. Rise in Accessibility

When video production first started it was expensive, time consuming and people knew little about the production process. More recently, video can be produced quicker and with less technical hurdles, thanks to evolving technology and accessible knowledge in the subject. Savvy Production LLC can help you make a quick and relatively inexpensive video for your upcoming marketing campaign or launch of a new website!

10. Increased Customer Conversions

Last, but maybe most importantly, video content in marketing converts more customers than any other type of marketing. 71% of marketers say video conversion rates outperform other marketing content. Its as simple as that. 

Pre-Production Steps to Help Your Video Project Run Smoothly

Pre-production plays a huge role in any motion project.  It is the necessary step (and step with most work to do) that compiles the necessary information for both parties involved-- crew and client.  Since most of the work is done pre-production, it can help keep a tidy outline that keeps your project organized and running smoothly.  Here is a list from a blog post we stumbled upon that nicely highlights the vital steps in video making:

• Brainstorming
• Research-Primary-Secondary
• Proposal-Pitch(Synopsis)
• Production Schedule
• Budget
• Storyboard
• Location Recce -Risk Assessment
• Contingency Plan -Back Up Plan
• Shooting Schedule
• Call Sheets
• Production-Film Shoot -Shot Blog
• Offline Edit -Rough Cut
• Watch-Review=Online Edit

source | https://lukejames7.wordpress.com/unit-1/unit1-why-is-pre-production-so-important/

Showcasing Your Company | Using Web Marketing Video Production to Explain Your Brand

Who is your company? What are your company's values? What makes your brand "THE BRAND" for people to choose?

These are questions you should ask yourself when deciding how you want to showcase your company's message.  This type of video will give audiences insight on your company/brand's personality and what makes it stand out to its competition.  Whether it's corporate or non-profit, a company video can show what your company's values are what drives you to do what you do.

Here is a video Savvy shot for Philabundance:

 

Showcase your responsible endeavours

Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Brand Video | Your Message in Motion

A branding video is a condensed collection of information and visuals that give your audience a quicker, more efficient idea of what your company is all about.  This can be a video about your company's personality, how your products/services work, customer/patient satisfaction, or a combination of all three.  Your targeted audience will understand your brand in a simplified and short video rather than paragraphs of information.  

Check out life's little uncertainties in this branding film for the insurance industry:

This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Prompt and Circumstance: Stand out by using a Teleprompter

Savvy prides itself on creating compelling stories for all of our clients. One way to ensure the videos we create have high production value, look and sound great is the use of a tele-prompter.  While many may only be familiar with this tool as a standard for newscasters or presidential speeches it is actually commonly used for corporate video. Recently, Dallas Prompter blogged about the benefits of using a prompter for corporate video and we couldn't agree more.  Check out what they said and request a prompter for your shoot with Savvy!

"Why Use a Video Prompter?

An executive is rehearsing with an on-camera prompter for his video debut. After the first read-through, he asks, “Where’s the camera?” The director smiles and explains, “You’ve been looking at it. It’s right behind the teleprompter mirror.”

That’s how a prompter lets you read a script and look into the camera at the same time. You know what to say, so you can focus on the way you say it.

The ability to engage a live audience doesn’t necessarily translate into a strong presence on camera. When you see your listeners, you can respond to their subtle reactions. You don’t get the same sort of feedback from the glassy eye of a video camera.

Most people struggle to ad-lib on camera. If they accomplish a good “take” (usually after several attempts), they don’t remember what they said, so they can’t repeat it when the director asks for a retake.

(And why do directors ask for a second good take? In the trade it’s called a ‘safety’—just in case there’s physical defect on the tape, or a verbal bobble nobody caught.)

A prompter’s very affordable, especially when you compare it to the cost of the entire video. And it can help your personal ROI, too: you’ll record more good takes while expending less time and energy.

Request a prompter for your next video project and make your on-camera appearance easier."