4K

Documentary Filmmaking

Documentary Filmmaking is different than the usual project for Savvy. Documentary filmmaking is capturing real life, it’s not scripted or pre-determined. The best thing a filmmaker can do while making a documentary is have a clear vision, stay organized and communicate.

Since June 2017 Savvy has been producing, shooting and editing a short documentary for the Chester County Food Bank. As a result, Savvy has loaded and logged hundreds of hours of footage from several shoots. To manage the workflow and data, it’s important to keep the drive and files organized. Savvy remained concise and consistent through each data dump by naming the main folders with their date and location. The footage was further organized into ‘Broll’ and ‘Interview’ footage. This helped the editor stay organized and browse footage quickly. Also, with this amount of assets, it is imperative to back up the project on a separate external drive; Savvy backed up all files after every shoot and major edit sessions.

Along with the hundreds of hours of footage, there is hundreds of hours of planning and scheduling. Savvy and the Food Bank collaborated closely from the inception of the project. The Food Bank asked Savvy to capture their everyday interactions with volunteers, farmers, and partners.The Food Bank and Savvy worked together to create a shooting schedule in correspondence with activities around the Food Bank. A shooting schedule like that means planning a shoot, getting clearance at a location, and securing interview subjects a month in advance; or sometimes in three days. When shooting a documentary it’s about being in the right place at the right time and most of the time those moments are unplanned. Either way, it is important to stay flexible with scheduling, when possible, and keep communication between client and production open and constant. Due to careful planning in pre production, Savvy was always prepared with Broll ideas and questions for every interview subject.

Some of the many other hurdles with documentary filmmaking are weather, capturing good interviews and audio, and working without a shot list. Everyone knows sunlight is the best light, but when shooting outside there should always be a plan B in case of inclement weather. Documentaries capture real life, and people get sick or double-book themselves in real life too. As a filmmaker, it is good to have several interviews lined up at one location instead of relying on one person for a story. Most of the time, locations are not pre-scouted by production; meaning filmmakers have to be prepared for any lighting and sound situation. It is good practice to always have ambient sound with Broll footage using an on-camera mic, and to mic interview subjects with both a lav and boom to ensure good quality audio. There are no pre-built sets for documentaries, and not every location is well lit, this hurdle requires the skill of filmmakers to design and capture a shot on-the-spot.

Savvy is currently in post production for the Chester County Food Bank’s short documentary. Overall, this project is successful because of client-filmmaker collaboration and the skill of the production team to make a organized but flexible schedule. Savvy is expert in non-profit and corporate video production. Check out Savvy’s website for examples of work and get in contact for your companies next marketing video!



 

Video Integration in Digital Marketing Part 2

Second half of Savvy’s two-part blog series about how video integration in marketing enhances companies marketing effectiveness and why video is needed now more than ever to promote a brand or product. Here are the second five reasons why a company should invest in video content. These are the last five reasons why Savvy believes it is imperative to integrate video content into digital marketing such as social media and blog posts. When looking to higher a production company/ video experts, consider Savvy Production; Savvy has expertise in every aspect in production from script writing to editing.

6. Stronger Customer Attention

With customers limited attention spans, creative marketing strategies are tricky than ever. The goal is to capture and keep the audience's attention. Some people may say there is a “content overload” these days, which may be true, so it's up to the marketer to take the audience's attention from another piece of content onto your own and video can do just that. Video is currently the most effective technology and strategy to convey a message is this fast-paced and technology driven era.

7. More Video- Favored Technology

With the increase consumption of video and the resulting rise in production, it’s no wonder social media sites like Facebook or Instagram have begun integrating auto-play in their video based content. Meaning, as you scroll through your newsfeed and come across a post with video, it will start to play without any prompt from the user. A moving image is proven to catch the attention of a viewer more so than a still image. It’s hard to argue that a status update or a link to a website will catch the viewers attention like a video will. When posting video content on your website, social media page or in an email campaign, consider enabling “auto-play”.

8. Higher Retention Rates

These days people's attention spans are shorter and shorter; unlike text-based content, 65% of viewers watch three fourths of videos. If you can manage to get the point of your message across in the first half of your video, the viewer is more likely to retain your marketing message.

9. Rise in Accessibility

When video production first started it was expensive, time consuming and people knew little about the production process. More recently, video can be produced quicker and with less technical hurdles, thanks to evolving technology and accessible knowledge in the subject. Savvy Production LLC can help you make a quick and relatively inexpensive video for your upcoming marketing campaign or launch of a new website!

10. Increased Customer Conversions

Last, but maybe most importantly, video content in marketing converts more customers than any other type of marketing. 71% of marketers say video conversion rates outperform other marketing content. Its as simple as that.

Santa Visits Savvy!

Introducing the newest addition to the Savvy team, the Blackmagic URSA Mini 4K EF Ultra HD Camcorder.  We are so excited to try out the new capabilites this camera offers.  It's compact design and 4K UHD shooting ability make it a perfect match for the Savvy team.  Shooting stunning footage in varied environments is what the Blackmagic is known for and we can't wait to see all it can do for our clients.  Check out some footage taken by others using this camera here:

 http://nofilmschool.com/2015/12/collection-ursa-mini-4-6k-footage

Pixels, Resolution and Content...Oh My!

With the holidays fast approaching the onslaught of options for televisions can be overwhelming. We are savvy to the pros and cons of this rapidly improving technology and pride ourselves on being able to handle work in various formats. But what really is the difference in all these numbers thrown at you by manufacturers?

4K and 1080p refer to the number of pixels in the image, 4K has four times as many pixels as 1080p.  UHD refers to footage shot in 4K and HD refers to footage shot in 1080p.  Currently, most TV's are upscaling 1080p footage to play on a 4K screen.  This can leave you underwhelmed as there is not a significantly perceivable improvement over the HD television most are used to watching. However, when 4K footage is shown on a 4K television the improvement is noticeable.

Cedric Demers does a great job of comparing the two formats in the link below. Check it out for more information.

 http://www.rtings.com/tv/learn/4k-ultra-hd-uhd-vs-1080p-full-hd-tvs-and-upscaling-compared