Showcasing Your Company | Using Web Marketing Video Production to Explain Your Brand

Who is your company? What are your company's values? What makes your brand "THE BRAND" for people to choose?

These are questions you should ask yourself when deciding how you want to showcase your company's message.  This type of video will give audiences insight on your company/brand's personality and what makes it stand out to its competition.  Whether it's corporate or non-profit, a company video can show what your company's values are what drives you to do what you do.

Here is a video Savvy shot for Philabundance:

 

Showcase your responsible endeavours

Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Product Demo Video | "How do you use this?"

There is no better way than to show how your product works than to have visual proof of someone using it.  Whether it's more helpful to see someone's interaction with the product, which buttons to press and when, or even simply how to properly pick it up, having a visual moving image can help audiences understand better than plain words can.  And because most people are visual learners, it will give them quicker insight on how your product can be used most efficiently. 

Here is a product demonstration video for Soniclear:

Product demonstration videos

After watching a video, 64% of users are more likely to buy a product online* so instead of crafting compelling but long-winded product descriptions why not use video to showcase the product or service and how it works? This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, an animation or even a whiteboard animation style video.

Google Chrome created a heart-warming video to showcase how the extensive features of Chrome can be used to document the life of a loved one. Whilst this video doesn’t go into all the finer details of Chrome, it gives enough of an insight for anyone wondering what the interface looks like and how it can be used. It’s also exactly the type of video content that is likely to get shared, spreading knowledge of the product even further.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Brand Video | Your Message in Motion

A branding video is a condensed collection of information and visuals that give your audience a quicker, more efficient idea of what your company is all about.  This can be a video about your company's personality, how your products/services work, customer/patient satisfaction, or a combination of all three.  Your targeted audience will understand your brand in a simplified and short video rather than paragraphs of information.  

Check out life's little uncertainties in this branding film for the insurance industry:

This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.

source | http://happyhourproductions.co.uk/news/2016/11/types-of-corporate-video/

Pixels, Resolution and Content...Oh My!

With the holidays fast approaching the onslaught of options for televisions can be overwhelming. We are savvy to the pros and cons of this rapidly improving technology and pride ourselves on being able to handle work in various formats. But what really is the difference in all these numbers thrown at you by manufacturers?

4K and 1080p refer to the number of pixels in the image, 4K has four times as many pixels as 1080p.  UHD refers to footage shot in 4K and HD refers to footage shot in 1080p.  Currently, most TV's are upscaling 1080p footage to play on a 4K screen.  This can leave you underwhelmed as there is not a significantly perceivable improvement over the HD television most are used to watching. However, when 4K footage is shown on a 4K television the improvement is noticeable.

Cedric Demers does a great job of comparing the two formats in the link below. Check it out for more information.

 http://www.rtings.com/tv/learn/4k-ultra-hd-uhd-vs-1080p-full-hd-tvs-and-upscaling-compared